Audience analysis is a key feature of all technical writing. Technical writing is a communication to convey a particular piece of information to a particular audience for a particular purpose. It is often an exposition about scientific subjects and technical subjects associated with finance, construction, medicine, agriculture, technology, and various sciences.
Procedural technical writing translates complex technical concepts and instructions into a series of simple steps that enable users to perform a specific task in a specific way. To present appropriate information, writers must understand the audience and their goals.
Persuasive technical writing attempts to sell products or change behaviors by putting forth compelling descriptions of how a product or service can be used in one’s life. This type of writing often delves into features and benefits of the product or service, and may use illustrations to make the benefits easier for the audience to understand.